AFF Hosts “Facts Not Fear” Safety Media Tour – Produce Blue Book


The Food and Agriculture Alliance (AFF) hosted its fourth Facts, Not Fear product safety media tour for dietitians, health and nutrition writers and bloggers on 13, 14 and September 15, showcasing crops in the Pacific Northwest.

Tour participants visited pear, cherry, apple and blueberry farms in the Hood River and Beaverton, Oregon areas.

“Our goal for this tour is to provide our guests with an overview of agriculture and how producers work to provide safe and healthy fruits and vegetables,” said Kate Tynan, Chairman of the Board of Directors of the ‘AFF and Senior Vice President of the Northwest Horticultural Council.

“Because of our guests’ direct connections with consumers, these visits allow AFF to step up efforts to share and disseminate our factual information about the care and commitment of fruit and vegetable producers to cultivate these rich foods. in nutrients. “

“The farmers we met showed how passionate they are about farming and their way of life, but they were also very candid about the challenges they face in ensuring that these healthy products reach consumers,” said Teresa Thorne, executive director of AFF.

“Our guests were clearly moved and impressed by these farmers and the stories shared. That’s why these tours have such an impact, because it’s hard to replicate those personal interactions or the beauty of these farms, ”says Thorne.

This year’s guests are contributors to Food Network, Washington Post, Today’s Dietitian, Shape Magazine, US News and World Report, Good Morning America, CNN, WebMD, Huffington Post, Buzzfeed, Glamor, Health Magazine, LA Times and Prevention, among others.

“We have seen the benefits of engaging and sharing factual information about AFF by these influencers over the past few years,” Tynan said. “Their efforts in mainstream and social media have helped AFF’s Safe Fruits and Veggies campaign systematically reach more consumers to combat the derogatory and deceptive rhetoric used by activist groups about product safety. “

AFF also includes scientists on the tour to provide technical expertise on product and worker safety. This year, Dr. Trevor Suslow, Emeritus Extension Research Specialist, University of California, Davis and Director of T&K Suslow Consulting LLC, as well as Dr. Lee-Ann Jaykus, Distinguished William Neal Reynolds Professor at North Carolina State University, have joined the 2021 tour.

The sponsors who made the 2021 tour possible were: California Giant Berry Farms, California Table Grape Commission, First Fruits Marketing, Markon Cooperative, Northwest Horticultural Council, Pear Bureau Northwest, Produce Marketing Association, US Apple Association, US Highbush Blueberry Council and Washington Northwestern State Fruit Commission / Cherry Growers.

AFF’s goal is to provide scientific food safety information on organic and conventional products so that facts, not fear, can guide consumers’ purchasing choices. The cornerstone of AFF’s outreach efforts is the website, which includes information on agriculture, nutrition, health, toxicology and risk analysis for consumers, media, nutritionists and dietitians.

In addition to the real-time social media posts during the tour, influencers will blog about their experiences and what they learned. AFF will share and distribute these blogs to industry, media and nutrition communicators.

“We would like to sincerely thank all of our guests for joining us and sharing their ideas on how we can all continue to work together to reassure consumers about product safety,” Thorne said. “We also want to thank our tour sponsors for their support as well as for sharing their knowledge and perspectives on farming and the challenges facing farmers.”

The Food and Agriculture Alliance is a non-profit organization formed in 1989 that represents organic and conventional farmers and farms of all sizes. Alliance contributors are limited to fruit and vegetable producers, companies that sell, market or ship fruit and vegetables, or organizations that represent agricultural producers. Our mission is to provide credible information on the safety of fruits and vegetables.

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